Hungry Hungary

Volume 7 Issue 1 Spring-Summer 2020
Noteworthy flag stories in the news

an a flag drive sales? Hungary seems to think so! The country has new legislation that stipulates all shops, markets, supermarkets and hypermarkets must now label their fresh pork meat with a flag indicating its country of origin.

"Customers want more information about food products because this way, they can make an informed decision," Hungary's Ministry of Agriculture told Euronews in a written statement.

"But our goal is also to promote and popularize domestic food products," the Ministry said. So they have implemented a new strategy to promote domestic meat consumption, essentially consisting of sticking flags in pork cuts.

The process can get cumbersome for butchers and shop managers. If the pork was raised in Austria and cut in Slovakia, both flags will be needed. Packed meat producers are not concerned because the country of origin is already mentioned on the plastic package.

Playing to Hungarian patriotism, the pork industry expects profits to rise.

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